Herchcovitch dresses design. A fashion show for furniture.
Few objects capture the union between fashion and design with such intensity as this unprecedented collaboration by Feeling, in partnership with fashion designer Alexandre Herchcovitch. The starting point is the Elephant Armchair, a creation by Mauricio Bomfim for Feeling — a piece already born as a symbol of contemporary Brazilian design, now reinterpreted through Herchcovitch’s unique perspective.
The result is an exclusive runway for the home: 8 armchair models, each curated and “dressed” by Alexandre as if they were runway looks. Only 150 pieces worldwide. A collectible edition, destined for a select group of collectors and enthusiasts of both design and fashion. More than a launch, this collaboration reaffirms Feeling’s role as a brand that bridges Brazilian signature design with new creative territories — merging Mauricio Bomfim’s vision with Alexandre Herchcovitch’s disruptive language.
Scheduled to debut in October 2025, the collection bears the signature of two names shaping the history of Brazilian design, along with the strength of a brand that turns ideas into icons.
Alexandre Herchcovitch
Alexandre Herchcovitch is one of the most influential names in Brazilian fashion and a creator internationally recognized for his bold, disruptive, and innovative aesthetic. His work challenges standards and connects fashion, behavior, and lifestyle.
Herchcovitch is known for transforming the simple into the extraordinary, translating his unique vision into everything he touches. Each project is a fusion of sophistication, daring, and creative intelligence.
Maurício Bomfim
He carries in his DNA a self-taught spirit and a passion for design. He studied Interior Design and works on the development of projects across various fields.
Always with an eye tuned to the best of national and international design and arts. He believes that no good project is complete without an interactive relationship with the client — one filled with affection, humor, and attentive observation.
Elephant
Armchair
The Elephant Armchair is born from the observation of a baby elephant: compact body, organic design, and a form that faithfully follows its source of inspiration. The project translates this idea into continuous curves, balanced proportions, and volumes that embrace without excess. The seat envelops; the arms and backrest guide the body naturally. The result: a welcoming sculpture, designed to inhabit and deliver ultimate comfort.
About Feeling Estofados
Feeling was founded in 1992 by Laercio Coelho, with the mission of designing and producing signature furniture in Brazil while looking outward to the world. Since then, the brand has expanded its international presence while holding onto one principle: contemporary design, meticulous engineering, and impeccable finishing. By integrating studio and factory, Feeling controls every step — from the first sketch to the final stitch of upholstery — ensuring proportion, ergonomics, and precision: attributes that define its language.
Under the design direction of Mauricio Bomfim, the collections explore clean lines, organic forms, and welcoming volumes, always crafted with high-quality materials and responsible processes. The brand also fosters dialogues across disciplines — fashion, art, and architecture — as a way to broaden repertoires and refresh the culture of living.
The result: pieces conceived to last and to converse with different contexts. Feeling continues to reaffirm Brazilian design on the global stage, with a portfolio that blends authorship, technique, and experience.